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Proactive Health Adult Original With Chicken vs Tender Selects Blend With Real Chicken

Two supermarket dry staples that compete directly on the same shelf.

Sample data. The figures on this page have not yet been verified against the manufacturer's current label, so this page is excluded from search results. Check both records against their source and mark them verified to publish it.

Proactive Health Adult Original With Chicken

Iams

dryadult8% moisture

Tender Selects Blend With Real Chicken

Purina ONE

dryadult12% moisture

Nutrition, both ways

Left pair of columns is what each package prints. Right pair removes the water from both. The last column is the difference that survives the conversion.

NutrientA: as fedB: as fedA: dry matterB: dry matterGap
Crude protein32%34%34.8%38.6%3.9 pp
Crude fat14%13%15.2%14.8%0.4 pp
Crude fiber3%3%3.3%3.4%0.1 pp
Moisture8%12%----4.0 pp

Multipliers: Proactive Health Adult Original With Chicken x1.1, Tender Selects Blend With Real Chicken x1.1.

What the numbers actually show

Declared moisture is close between these two (8% against 12%), so converting to dry matter shifts both by a similar amount.

Whichever food is ahead on the label stays ahead after conversion - Tender Selects Blend With Real Chicken carries 3.9 percentage points more protein on a dry-matter basis.

Ingredients

Only in Proactive Health Adult Original With Chicken

  1. Cornmeal
  2. Ground whole grain corn
  3. Chicken meal
  4. Chicken fat
  5. Natural flavor

Only in Tender Selects Blend With Real Chicken

  1. Rice
  2. Corn gluten meal
  3. Soybean meal
  4. Beef fat
  5. Poultry by-product meal

Declared by both

  1. Chicken
  2. Chicken by-product meal
  3. Taurine

Sources

ProductSourceLast checked
Proactive Health Adult Original With Chickenhttps://www.iams.com2026-10-31
Tender Selects Blend With Real Chickenhttps://www.purina.com2026-10-31
This page reports and converts label data. It does not rank these foods, does not recommend which to buy, and makes no claim about either one suiting your cat. Discuss dietary choices with your veterinarian.