Ingredient A-Z

Cellulose and purified plant fibre

fibre sourcealso called: powdered cellulose, cellulose, psyllium

What it is

Indigestible plant material added to increase crude fibre deliberately, usually in weight-management formulas.

Why it gets discussed

Often mistaken for sawdust by its name. It is there to add bulk without calories, which is why it appears specifically in light formulas rather than across a brand's range.

Where it sits on the label

Mid-list, notably higher in weight-management recipes.

Foods in our database that do not list it

• Fresh Ground Bird / Smooth Bird by Smalls
• Fresh Pulled Bird by Smalls
• Fresh Ground Other Bird / Smooth Other Bird by Smalls
• Fresh Pulled Other Bird by Smalls
• Fresh Smooth Fish by Smalls
• Fresh Ground Cow / Smooth Cow by Smalls
• Fresh Smooth Pig by Smalls
• Fresh Smooth Bird & Fish Dish by Smalls
• Grilled Chicken Feast in Gravy by Fancy Feast
• Gravy Lovers Ocean Whitefish & Tuna Feast Pate in Gravy by Fancy Feast
• Wilderness Chicken Recipe (Adult Dry) by Blue Buffalo
• Wilderness Rocky Mountain Recipe Flaked Trout Feast by Blue Buffalo
• Seafood Sensations (Salmon, Tuna & Shrimp Flavors) by Friskies
• Tender & Crunchy Combo (Chicken, Beef, Carrots & Green Beans Flavors) by Friskies
• Land & Sea Adventures (Chicken & Ocean Fish Flavors) by Friskies
• Gravy Swirlers (Chicken, Salmon & Gravy Flavors) by Friskies
• Pate Salmon Dinner by Friskies
• Extra Gravy Pate With Tuna in Savory Gravy by Friskies
• Meaty Bits With Ocean Fish in Sauce by Friskies

"Do not list" means the ingredient does not appear on the label text we transcribed for that product. It is not a certification, and recipes change - always confirm on the current packaging.